We were playing around with ideas, as you do. Mixing letters, incorporating family names, rhyming words, favourite words etc etc.  Our kids are young and love animals, we often play the ‘animal game’ a simple game where you describe 3 features and others have to guess your animal.

One night I asked Carlos, what’s your favourite animal again? With no hesitation- the Wildebeest!… now seriously, who’s freaking favourite animal is the Wildebeest?? (it's the blue wildebeest if you want to get technical)

So I said, that’s it! That’s the name of your tonic! 

Why is it his favourite animal you ask? Well, it’s the most demographically sustainable animal. The timing of the great migration, the resourcefulness. They spend the same amount of energy running as they do walking- huh! So many cool interesting facts about the wildebeest.

We are all about being conscientious about sustainability and being resourceful as possible. Keep it simple. Keep it natural. Re-use, recycle or just refuse if there are better options for you, your body, your home- the planet!

So there you go, in the end it was a simple yet complete 'oh my god' moment for our name and motto. 

'The world is changing. Join the migration.' 😉